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  • Writer's pictureTZT Inter Group

Event production

Updated: Apr 1, 2023

What is Event Production?

Event production is the technological and creative execution of an event using sound, lighting, video, design, and more to control the atmosphere, mood, and emotion of attendees. An event producer will work with clients (typically meeting planners or event managers) to identify the concept of the event, and subsequently plan the logistics and technical components, including audiovisuals, vendors, crew, equipment, budgets, and more.

If you’re new to the event industry, you’ll often hear words like “event planning,” “event management,” “event coordination,” and “event production.” While many of these terms are often used interchangeably, each require different personnel with a variety of skill sets. On the other hand, if you’re already a seasoned pro, here’s a quick refresher before diving in-depth into event production throughout the rest of the guide.

Event Planning vs. Event Management vs. Event Production

Event planning is about managing the activities prior to your event, which includes selecting venues, finalizing event dates, managing budgets, hiring a caterer, and more. On the other hand, event management is essentially the project management of an event, which may involve registrations, managing staff during the event, and resolving any onsite conflicts that arise. In short, event planners create the blueprint for an event, while an event manager takes ownership in seeing the plan through to execution on event day.

Event production elevates an event to the next level. Rather than focusing on planning and project management, event production focuses on the live, stage presentation of an event. Working with presenters, audio visual crews, and technology vendors, event production teams produce and deliver amazing live experiences at an event.

How Do You Make Your Event Production Company Stand Out?

A successful event production company is a partner that is able to turn their clients’ visions into a tangible production plan that can be shared with production vendors, crew, and venues. Essentially, they convert the client’s vision into something that the greater production industry can understand and deliver on. Many event production companies handle virtually all production aspects, so their clients can focus on the big picture themes.

With so many event production companies out there, how do you make yourself stand out?

The first thing to note is that the best event production companies will have experience producing hundreds of events in multiple industries, and will be able to tailor their focus to their clients’ goals and needs.

Potential clients might ask you key questions that will help them determine if your event production company is the right fit. This includes questions related to what your core services are, if your team is able to travel, whether or not your company can hire and coordinate your own AV labor, and whether or not you are up to speed on event production trends.

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